Ads aren't the problem. The problem is what ads became.
Shameless is an ad network with one rule:
No tracking, no popups, no autoplay, no dark patterns. Ever.
In return, you allowlist one domain: ads.shameless.works
That's the whole deal.
Remember the old internet? You could look up a recipe without five autoplaying videos fighting for screen space. A banner sat on the side, you ignored it or didn't, and that was that.
Then someone figured out tracking was profitable. Then retargeting. Then programmatic bidding, autoplay video, interstitials, notification prompts, and cookie consent walls for cookies nobody asked for in the first place.
Every adblocker install was earned.
Now publishers need ad money to keep the lights on. Readers need adblockers to stay sane. Advertisers pay for impressions nobody sees. It's a mess, and nobody's winning.
We'd rather just... not play that game.
Images and text. No video, no audio, no animation, no autoplay. Period.
No cookies, no fingerprinting, no cross-site tracking. IP addresses not stored.
No overlays, no interstitials, no notification prompts. Ads stay in their box.
A person looks at every ad before it goes live. Not an algorithm.
Every ad clearly marked as "Sponsored". No disguising ads as content.
Report a bad ad and someone actually looks at it within 24 hours.
Look, you installed an adblocker for good reasons. We're not going to pretend otherwise.
Allowlist ads.shameless.works in your adblocker. That's it.
You're not disabling your adblocker. You're not "accepting" anything. You're telling one specific domain: "I trust you to not be garbage."
If we break that trust, remove us. One click.
You're losing 30-50% of your ad revenue to adblockers. We get it — your readers are right to block.
But what if they unblocked? Not everything. Just the ads that deserve to exist.
Integration code:
<div id="shameless-ad" data-publisher="YOUR_ID"></div>
<script src="https://ads.shameless.works/serve.js" async></script>That's the whole thing.
The people you most want to reach — developers, designers, tech folks, anyone who cares about privacy — are the same people running adblockers. Google can't get to them. You're paying for impressions that literally don't exist.
Shameless users actually chose to see ads. They went into their adblocker settings and allowlisted us on purpose. That's a different kind of attention than someone who got tricked past a paywall.
$50/mo
Starting price. No BS.
Reach the audience that blocks everyone else.
Live demo coming soon. This is where you'll see a real Shameless ad unit.
of internet users run adblockers
in revenue from those users (until now)
cookies, trackers, or fingerprints
max response time for ad reports
of revenue goes to publishers
of ads reviewed by humans
We're trying something. Maybe it works, maybe it doesn't.
The bet is simple: if you make ads that aren't garbage, people will stop blocking them. The ad industry has spent two decades proving they can't do this. We think the bar is actually pretty low.